Life Coach · Keynote Speaker · Former Pro Athlete

Live a Healthy,
Active, Happy Life

Will Carr inspires college athletes and teams across the country to build unshakeable habits, rediscover purpose, and win at life beyond the game.

🏀 Former Pro Athlete 🎤 Keynote Speaker 📍 20+ Colleges Served
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SEE WILL IN ACTION

Watch Will Speak Live

Watch Will speak live at universities and athletic events across the country.

Will Carr speaking — Live Your Life to the Fullest

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TRUSTED BY COLLEGIATE ATHLETIC PROGRAMS

Over 20 collegiate programs and counting

The Foundation

Basic Core Principles

Six pillars of holistic wellness designed specifically for athletes navigating the transition from the playing field to everyday life.

Foundation of Mindfulness

Understanding & Practicing Awareness

Nutrition Essentials

Building Blocks for Healthy Eating

Habit Formation

Creating Lasting Positive Routines

Restorative Sleep

Strategies for Improved Sleep Patterns

Physical Well-being

Exercise and Body Care

Emotional Balance

Stress & Emotion Management

Athletes practicing mindfulness and wellness routines Will Carr coaching an athlete through wellness fundamentals
Former college athlete contemplating life after sports
The Real Story

When the Game Ends,
Who Are You
Without It?

Every year, hundreds of thousands of college athletes hang up their jerseys for the last time. The structure, the identity, the brotherhood — gone overnight. The cheering crowd falls silent. The locker room empties.

Only 2% of NCAA athletes ever play professionally. That means 98% of us have to answer the hardest question we've ever faced: who am I when I'm not an athlete?

Studies show that 33% of former college athletes struggle with anxiety or depression after their playing days end. 70% report feeling completely unprepared for the real world — no playbook, no coach, no game plan.

Will Carr lived that experience. He played college basketball, then took his game overseas. And when the final buzzer sounded, he had to rebuild from scratch — his identity, his purpose, his daily habits. That journey became his calling.

Now Will dedicates his life to guiding others through that same transition — helping former athletes channel their discipline, competitive drive, and resilience into building extraordinary lives beyond the game.

Find Your Identity Again
By The Numbers

The Reality of Life After Athletics

0 %

of NCAA athletes go on to play professionally

Source: NCAA, 2023

0 %

of former college athletes report anxiety or depression

Source: NCAA Mental Health Study

0 %+

say they felt unprepared for life after athletics

Source: Athlete Transition Survey

Improvement

From Locker Room to Life:
Winning Beyond College Sports

The same qualities that made you great on the field — discipline, drive, and teamwork — are the exact tools you need to build a championship life after sports.

Finding identity and purpose beyond being an athlete

Identity Beyond the Sport

Your jersey doesn't define you. Discover the multidimensional person you've always been and build a powerful new identity rooted in your values, strengths, and untapped potential.

Transferring athletic discipline into everyday life success

Discipline is Transferable

The 5am workouts, the film sessions, the grinding through adversity — that discipline doesn't disappear when the season ends. Learn how to channel your athletic mindset into business, relationships, and health.

Maintaining health and fitness after college sports

Health Without the Uniform

No more mandatory practice. No more nutritionists on staff. Learn how to build sustainable fitness routines, nutrition habits, and wellness practices that serve you for life — not just a season.

Build Better Habits

Habits Every Athlete Should Build —
In and Beyond the Game

Great athletes aren't born — they're built through daily habits. These four foundational practices will transform your life, whether you're in your playing years or years removed from competition.

Athlete practicing self-discipline and structure without a coach

01 / Discipline

Stay Disciplined Without a Coach or Schedule

When no one is holding you accountable, you have to become your own coach. Learn frameworks for self-discipline that create structure, momentum, and consistency — without needing external accountability.

Former athlete redefining their identity beyond their sport

02 / Identity

Redefine Your Identity Beyond the Jersey

For years, being an athlete was your entire identity. Now it's time to expand that definition. You are more than your sport — and the world needs everything you have to offer.

Planning and strategy for life success like an athlete plans for a game

03 / Strategy

Build a Game Plan for Life — Not Just Sports

No coach ever walked onto the field without a game plan. Apply the same strategic thinking athletes use for competition to your career, finances, relationships, and long-term vision.

Staying motivated and driven when there is no crowd cheering you on

04 / Motivation

Stay Motivated When the Crowd Is Gone

The roar of the crowd, the adrenaline of game day, the camaraderie of the locker room — now you must find your own fire. Discover intrinsic motivation that burns long after the stadium lights go dark.

STORIES OF SUCCESS

Real Athletes. Real Results.

Former college athletes who took the leap — and never looked back.

★★★★★
“Will helped me realize that the discipline I built on the court was my biggest asset in life. I just needed someone to show me how to use it.”
MT
Marcus T. Former Division I Basketball Player University of Indianapolis
★★★★★
“The transition from college soccer was brutal. Will’s program gave me a framework to rebuild my identity and find purpose outside the game.”
AR
Alyssa R. Former NCAA Soccer Player St. Mary's College
★★★★★
“I thought my best days were behind me. Will proved me wrong. Six months later, I launched my own business and I’m healthier than I was in college.”
DM
Devon M. Former College Wrestler Lewis University
Take the First Step

It’s Time to Start
Your Journey

Join thousands of former athletes who have reclaimed their purpose,
rebuilt their habits, and are living the life they were built for.

Join Our Happy, Active & Healthy Family
Will Carr — founder of Genesee Nutrition, life coach, former professional basketball player
About Will

Will Carr

Founder, Entrepreneur & Former Professional Athlete

Will Carr is the founder of Genesee Nutrition and an entrepreneur passionate about living with purpose. With a degree in industrial and systems engineering, he played basketball in college and then later professionally overseas.

Now, a devoted full-time parent, Will homeschools his daughter and enjoys skiing, basketball, camping, hiking, wake surfing, and quality family time.

A man of faith and integrity, he believes God created us with a divine purpose, and that true fulfillment comes not from what you get, but through who you become. This conviction drives everything he does — from building businesses to coaching individuals who are ready to discover their best self.

BOOK WILL

Book Will to Speak at Your School

Will delivers high-energy keynotes and workshops to collegiate athletic programs, helping student-athletes build the mental skills and habits they need for life after sports.

Keynote Address

45-90 minute high-impact presentation for your team or athletic department.

Workshop Series

Multi-session deep-dive workshops on identity, habits, and life transition.

Athletic Department Partnership

Full-year engagement with custom programming for your program.

Book Will for Your School →
Will Carr speaking at a collegiate athletic event
Current Ventures

Will’s Current Projects

Will doesn’t just coach — he builds. Here’s what he’s working on right now, and how you can be part of it.

Let’s get you ready to live your life to the fullest!

It’s your choice. What choice will you make?

Book Motivational Talk →
Genesee Nutrition protein bars — clean, athlete-focused nutrition

Nutrition

Genesee Nutrition

Premium protein bars engineered for athletes who demand clean, performance-driven nutrition. Built by an athlete, for athletes.

Visit geneseenutrition.com →
Collegiate partnership program connecting Will Carr with university athletic departments

Education

Collegiate Partnerships

Working directly with university athletic departments to bring life-transition coaching programs to student athletes before graduation day arrives.

Athlete Branding

NIL Partnerships

Helping college athletes build their personal brand, negotiate Name, Image, and Likeness deals, and create income streams that outlast their playing career.

Technology

Blockchain Strategies

Exploring how blockchain and decentralized technologies can empower athletes — from digital collectibles to transparent contract structures and community ownership models.

Listen & Learn

Will Carr Speaks Podcast
& The Diginacci Sequence

Real conversations about life after sports, building habits, finding purpose, and chasing excellence in every area of life. New episodes every week.

Watch on YouTube Listen on Spotify
GOT QUESTIONS?

Frequently Asked Questions

It’s a structured 30-day transformation program built specifically for former college athletes. You’ll get daily habit frameworks, mindfulness practices, nutrition guidance, and accountability tools — everything you need to reclaim your identity and purpose after your playing days end.

This program was built for current and former college athletes who are navigating the transition out of sports — but anyone looking to build better daily habits, improve their mental wellness, and create a more purposeful life will benefit from Will’s framework.

None whatsoever. Will’s program meets you where you are. Whether you just finished your last season or it’s been 10 years since your final game, the principles are timeless and immediately applicable.

The daily commitment is 20-30 minutes. Will designed it to be practical — no marathon sessions, just focused, high-impact daily habits that compound over 30 days into real, lasting change.

Absolutely. Will regularly delivers keynotes and workshops at collegiate athletic programs across the country. Reach out through the contact form below to discuss dates, topics, and availability.

Get in Touch

Ready to Start?
Let’s Connect.

Whether you’re ready to book a coaching session, explore partnership opportunities, or just want to share your story — Will would love to hear from you.

Fill out the form and Will or his team will get back to you within 24 hours.

thecarrorganization@gmail.com
Response within 24 hours
⚡ Typical response: within 24 hours
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